Returning to Land Rover and working under Gerry McGovern, the search was on for a “break-through” product to bring the Brand right up to date and relevant to a 21st Century audience. I was central to the project which defined the concept positioning and then the LRX Show-car. This was the car which became, almost unchanged, the Range Rover Evoque – a vehicle which has defined a new vehicle category and is already considered a modern Icon.
